In a 2013 J.D. Power study it was found that 29.5% of all Subaru's sold were used for off-roading purposes. To be fair anything not on pavement is taken into account, even a dinky little two-trail. Regardless, it is still a pretty impressive number and Subaru isn't behind by much. The two brands ahead of Subaru for off-road use is Ram in second with 30.2% and Jeep with 31%. To put everything into perspective, Land Rover is all the way down the list at a mere 20%.
What makes all of this even more interesting is that when you look at just Subaru's, the Outback by itself has an off-road use of 34.7%. This doesn't seem like much but when you look at just Jeeps the standout vehicle (according to the study) is the Grand Cherokee* at 21.1%.
In an interview with Autoblog Michael McHale, Director of Corporate Communications for Subaru, said "Subaru owners are 190 percent more likely to do outdoor activities..." .
So there you have it. As a current Jeep owner and previous Outback owner I can honestly say I am not all that surprised but to see it officially acknowledged is pretty great. I know the folks over at /r/battlewagon won't be surprised either but I am willing to bet that /r/4x4 and certainly /r/Jeep and /r/cherokeeXJ will disagree. Either way one thing I have learned over the years is that while you will have elitists in every group, the off-road community as a whole is just a great thing to be a part of.
*data collected is based on new vehicle sales
credit for video goes to /u/PitBullTherapy on reddit.com/r/battlewagon
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