One brand outside of North America that anyone outside of European Rally fans ever hear about is Citroen and Peugot. PSA Peugeot Citroen is the second largest car manufacturer in Europe with over 2.9 million vehicles sold in 2014, however, they have no footing here in North America let alone the USA. That is hopefully going to change.
This year at the Geneva Auto show PSA officials stated in an interview with Automobilwoche, a sister company to Autoweek, that they have plans to expand to new markets one of which they hope to be North America. While the full details of the growth strategy will be announced on April 5 we do know that the DS brand will most likely lead the export growth.
The DS brand is to PSA Citroen Peugeot what Infinity is to Nissan. Using shared parts and platforms to break into the luxury market. Right now the only thing we have on DS is their concept DS E-Tense which is being targeted specifically at taking down BMW and their i8. The E-Tense will put out 402 hp and have a range of 193 miles. The lithium-ion battery will sit firmly at the center of the all Carbon Fiber Chassis
Seeing as how PSA Peugeot Citroen in finally turning a profit again, maybe getting more new brands in the country will be a good thing. I for one would love to see these cars over here because let's face it, this E-Tense is some pretty nice eye candy.
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